Citizen, a trusted name, and brand leader in the watch industry for over 100 years, is known for its uncompromising values: technical precision, innovative mindset, quality craftsmanship and design excellence. The first to create quartz crystal and titanium timepieces, Citizen was also an early pioneer in advocating for the environment, launching the first light-powered watches with proprietary Eco-Drive technology in 1976, thus adding eco-mindful as a core value.
Eco-Drive converts any kind of light into energy to power a watch, storing the surplus on a power cell. On a full charge, an Eco-Drive watch runs for months even in darkness with no need for regular battery replacement. It’s designed to charge from ordinary everyday light sources like indoor fluorescent lighting and desk lights. You can go about your everyday life confident that your watch will never stop.